Launched in April, and with a company mission to 'Clothe the Rider', Alwaysriding.co.uk aims to provide a great selection of up and coming and established cycling fashion brands, all under one 'virtual' roof.
Company founder Peter Harrington says: “We wanted to make a site dedicated to clothing the rider, whether you ride road, mountain, freeride, or commute to work. Wearing the right clothes for your ride in terms of style and performance is really worth getting right, so our aim is to provide a better purchasing platform for such an important part of riding.”
Live now and exclusively selling Solo Cycle Wear online in the UK, they are well worth a visit.
www.Alwaysriding.co.uk
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