The first issue of SHIFT is being printed right now, so there's no going back. It somehow manages to combine the very best of on- and off -road cycling in one unmissable and unputdownable package (IMHO). Here's what's in it:

BITS OF ROUGH

INTERVIEW: JAMIE HOUSSAIN
The Collective's big kahuna on new production Seasons. It's all about being "legitimately stoked"

SIMPLE NECESSITIES
Marvel at the uncomplicated joy of camping out, riding bikes and not being eaten

SUPERBIKE: WHYTE E-120
We have seen the future - it's carbon fibre, it's swoopy and it's British

IN THE BEGINNING
Marin County is the crucible in which mountain biking was forged. It's a great place to ride, and the rest of Northern California's amazing too

GEAR FREAKERY

MTB TESTS
Jeff Jones Spaceframe, Specialized Safire and Santa Cruz Blur LT out on the trails

ROAD BIKE TESTS
Time Edge Race, Pegoretti Duende and Enigma Echo battered across the Belgian cobbles

PRODUCTS
Shiny stuff that works as good as it looks

XT XXV
Shimano's classic MTB group is 25 years old

FACTORY
Off to deepest Sussex for a poke and a prod at USE's bars, stems, lights, chainrings...

ONES FOR THE ROAD

INTERVIEW: RON WEBB
Ridden a top-flight velodrome lately? Chances are you've been treading Ron's boards

CHASING THE DRAGON
The South Wales cyclosportive that brought the concept to Britain and hasn't got any easier

SUPERBIKE: MUSEEUW MF5
Bamboo isn't the only frame material you can grow - Museeuw's gone for just the flax

JUICY NUGGETS

OFF THE FRONT
Bring two editors into the magazine? Er, yes

EVENTS SPECIAL
The power of mass participation, in pictures

PLANET BIKE
A compendium of short cycling stories

COMPETITION
Win something very special indeed. No kidding

GALLERY
The camera never lies - bikes really are great

CALENDAR
Three months of key events to ride or watch

SAG WAGON
Anonymous rantage, with just a hint of bile

Like the sound of it? You can buy Shift on-line here...