Sportive first-timer Mark medals Gold
Last Sunday I took part in my first sportive, The Haywards Heath Howler, which is part of the Wiggle Super Series and organised by UK Cycling Events. I did the Standard 100km ride with a colleague from work and I was aiming for a Silver or better finish.
Thankfully, on the day the ... Continue reading
Contador talks us through his custom Specialized
There's no surer sign of who the star riders in the pro peloton are these days than the sight of one's custom bike. It seems they've become all the rage in the past couple of years, and Specialized sure don't want to miss out.
So they've painted up Alberto Contador's Tarmac SL3. ... Continue reading
Olympic champion helps support pothole campaign
After the winter we've had, potholes are now a big problem for all cyclists, and fixing many of the damaged roads is proving to be a slow process. Step forward Sir Chris Hoy, who is supporting Aggregate Industries’ campaign for better long term road maintenance.
“A lot of people lack the confidence ... Continue reading
Action and mayhem from the first feed zone in the 2010 Tour of Flanders
After watching the start of the 2010 Tour of Flanders, we (D Arthur, N Webb, G Smith) high-tailed it to the first feed zone on the route, which comes after about 100km of racing.
Now, usually feed zones aren't of much interest to spectators, but this being the Tour of Flanders, the road ... Continue reading
Specialized size up Team Saxo Bank
Before the race season began Team Saxo Bank met up with a bunch of guys from Specialized, including Dr Andy Pruitt, for a BG Fit session. See the video above to find out what some of the riders reckon after they've been fitted.
www.iamspecialized.com
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Meticulous attention to detail in preparing Lance Armstrong's new bike
Arguably the most standout bikes in the peloton due to their 'interesting' paintjobs, it's interesting to see the process involved in preparing each and every frame.
www.trekbikes.com
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Success in the first race of the season
Following a glitzy launch and the revealing of some big signings, anticipation was high for Team Sky's first race of the season. And they got the dream start they so desired, taking the win in the Australian Cancer Council Helpline Classic race.
After the perfect lead-out, Gregory Henderson crossed the line for ... Continue reading
Here's the answer
Not much you can say, really. Attach something to the front of your bike that you hope will push snow to either side, then go for that ride you have been putting off because of the conditions
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Track sprinter delivers bread in latest TV commercial deal
The British bread brand founded in 1886 has signed Olympic cycling champion Victoria Pendleton as a brand ambassador. Pendleton spent six hours recreating the iconic 1973 'Boy on a bike' TV advert.
The Premier Foods-owned brand will deploy Pendleton in a series of campaigns, including encouraging cycling; healthy-eating and education ... Continue reading
Astana's Contador talks about his greatest win
Ahead of the new season Alberto Contodar talks about his greatest win of his career.
http://iamspecialized.com
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